Search engine optimization
From HwdMediaShare Documentation
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
The term "search engine friendly" (SEF) may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.